The Automotive Training Academy

Immediate impact training that helps drive performance in an ever-changing automotive market.

Award-winning training that grows your business

The only constant today is change. Meeting the expectations of today’s customer while staying competitive isn’t easy. Dealers need modern, effective training that’s more than a one-size-fits-all approach. With the help of the Automotive Training Academy by Assurant, you can boost team performance across your dealership and increase PVR, penetration rates, and CSI scores.

  • A wider range of training options, delivery methods, and profit-boosting strategies for every area
  • Constantly evolving curriculum to meet the needs of a shifting customer
  • Seasoned trainers bring together more than 300 years of retail automotive expertise and knowledge
  • Flexible, award-winning training online, at workshops, or at your dealership


The Automotive Training Academy Course Overview

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F&I Training

Get immediate-impact training that drives PVR and penetration rates and increases CSI scores via our F&I courses

Sales Training

Develop an agile, high-performance sales team with our proven five-step process for personalized customer experiences online and off.

EV Sales Training

Gain the comprehensive knowledge on EVs that’s needed for a clear and confident customer presentation.

Service Drive Training

Increase customer retention with training around customized service programs that improve current and future profits

Leadership Training

Foster career growth, employee retention, and improved performance via consistent, well-rounded training for your team.

Digital Retailing

Optimize your digital customer experience using your existing processes, technology, and team to make more money in a changing world.

Compliance Training

Understand the various rules and regulations of each dealership position and develop a verifiable process that can mitigate negative legal exposure.

Next-Gen Online Training for Flexible Learning

Time is precious, and every minute a top producer is away from the dealership could be costly. To accommodate your needs and provide your team with vital knowledge and expertise needed to succeed, we offer interactive online training that helps build F&I, sales, service and leadership skills across your team. Just like our in-person training, online training through the Automotive Training Academy ensures that every employee, from entry-level to the most experienced professionals, will gain skills needed to make an immediate impact on your profits.

ATA On-Demand

Experience the next generation of online training and development. This interactive learning platform offers access to 150 self-guided, industry-leading training courses designed for all areas of the dealership. 

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Dealership Training is a Long-Term Plan, Not a One-Time Event

The Automotive Training Academy takes a hands-on training approach that allows attendees to learn while they practice new and innovative techniques. Interactive teaching methods such as group discussions, simulated role-play experiences, and performance evaluations are used in correlation with the latest dealership training curriculum to enhance the attendee’s understanding and proficiency with the course material. And training doesn’t stop once the course ends. Our virtual learning platform provides continuous education opportunities that automotive professionals can use to sharpen their skills at any time. 

With the Automotive Training Academy, your dealership will have the knowledge and tools needed to stay competitive in the ever-changing automotive market.

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