Mobile and the Connected World
Q2 2023 Mobile Trade-in and Upgrade Industry Trends Report
Assurant mobile trade-in and upgrade industry trend report show mobile upgrade program growth as trade-in values continue to increase.
As the retail market accelerates its shift toward creating more lifetime value for customers, protection and support are becoming dominant pieces of the puzzle. In a 2023 study by Assurant, ~32% of U.S. consumers said they're interested in buying extended warranties. That number increased to ~50% across younger generations who value budget protection and peace of mind. The protection, repair, and trade-in programs that help make that ecosystem sustainable and affordable are evolving to deliver seamless, omnichannel customer experiences that build loyalty and drive retention.
With 40 years as a market leader in appliances and electronics protection, we're the #1 provider of extended service contracts in the U.S. and Latin America. We got to the top spot by driving point-of-sale and aftermarket attachment rates with fast, flexible integrations across digital and in-person channels, performance-focused training and marketing support for field teams, and unparalleled customer support. Our human expertise and patent-pending tech work together to deploy new programs, optimize existing performance, and improve NPS based on your program goals.
164 Million
1,700+
4.8/5.0
300 Million
customers served around the world
$100 Million+
invested in disruptive start-ups
164 Million
1,700+
4.8/5.0
300 Million
customers served around the world
$100 Million+
invested in disruptive start-ups
Mobile
Mobile and multi-device protection programs, sustainable trade-in and upgrade solutions, tech support, and other value-added services that increase lifetime customer value
Cable
Multi-device, Connected Home and mobile protection programs, sustainable trade-in and upgrade solutions, tech support, and other value-added services that increase lifetime customer value
Mobile and the Connected World
Q2 2023 Mobile Trade-in and Upgrade Industry Trends Report
Assurant mobile trade-in and upgrade industry trend report show mobile upgrade program growth as trade-in values continue to increase.
Mobile and the Connected World
Connected device usage continues to rise, with consumer demand for protection and support
Our latest Connected Decade report highlights the continued rise in connected living, growth in connected device usage, and an increased appetite for 5G devices.
Mobile and the Connected World
The importance of 4G devices in a 5G world
Trade-in and upgrade programs not only enable consumers to adopt the latest 5G technology more affordably, but they also extend the useful life of 4G devices within the circular economy.