Mobile and the Connected World
Q2 2023 Mobile Trade-in and Upgrade Industry Trends Report
Assurant mobile trade-in and upgrade industry trend report show mobile upgrade program growth as trade-in values continue to increase.
As mobile phone prices continue to rise, trade-in offers are an increasingly important part of the economic equation for incentivizing consumers to upgrade their devices. Mobile carriers with optimized trade-in and upgrade programs can offer their customers better value, encourage demand and generate revenue from new devices.
At the same time, the right asset disposition program can monetize reverse logistics by reselling legacy devices into secondary markets. The trend toward upgraded devices will only accelerate as carriers adopt 5G to improve services and networks. Carriers with the right offers will be better positioned to gain brand loyalty and capture new market share in the 5G era and beyond.
Optimize trade-in value by reselling used phones across 21 countries
Improve upgrade rates with tailored incentives
Drive customer retention with 20% higher trade-in offers
The performance of your trade-in and upgrade program is no place for complacency. That's why we employ a proprietary, data-driven approach that continually optimizes results. Through machine learning and data analytics, our global pricing engine works at the point of sale, providing an optimal price point that stimulates trade-in while maintaining margin.
This approach consistently beats competitor pricing for device trade-ins by 20% or more while still leaving us room to optimize the sale of your legacy devices. Used phones are moved quickly at the highest possible price throughout our global distribution network. As a result, you get greater value from legacy devices while maximizing revenue from customer upgrades.
Building or enhancing a successful trade-in and upgrade program requires you to evaluate every aspect of your mobile business, from trade-in solutions to device processing and liquidation. With Assurant, your program operates on:
Industry-leading price modeling based on machine learning and data analytics
Optimal trade-in offers that stimulate upgrades at a profit
Timely disposition of legacy devices at the highest possible price
Decreased exposure to excess and obsolete equipment
Mobile and the Connected World
Q2 2023 Mobile Trade-in and Upgrade Industry Trends Report
Assurant mobile trade-in and upgrade industry trend report show mobile upgrade program growth as trade-in values continue to increase.
Mobile and the Connected World
The importance of 4G devices in a 5G world
Trade-in and upgrade programs not only enable consumers to adopt the latest 5G technology more affordably, but they also extend the useful life of 4G devices within the circular economy.
Mobile and the Connected World
Mobile Megatrends
The wireless mobile industry is ever-changing. Here are some of the bigger megatrends we see affecting our industry and the mobile device lifecycle.